Terrestrial dramas have long been established as mainstream TV shows, produced and broadcast through terrestrial broadcasting stations. In contrast, streaming services are internet-based streaming platforms, with Netflix, Watcha, and Wavve being leading competitors. As viewing trends evolve, competition between terrestrial dramas and OTT services has intensified. Consequently, each platform is creating exclusive releases and employing distinct strategies to maintain relevance.

Differentiation Strategies of Terrestrial Dramas

Terrestrial broadcast series focus on providing content with high mass appeal while maintaining time-honored formats. In particular, they actively cast star actors to attract audience interest and produce narratives that resonate with a broad spectrum of viewers, thereby securing a broad viewer base. Additionally, leveraging their long broadcasting experience and brand trust, they continue to offer traditional stories, ensuring consistent success. This allows audiences to find more ways to engage with long-standing formats through various platforms.

Differentiation Strategies of OTT Services

OTT services are expanding their subscriber base by employing approaches distinct from network-based television. Firstly, they actively adopt new genres and innovative storytelling, prioritizing originality and cinematic quality over broad popularity. Secondly, they provide customized programming that caters to specific interests, targeting niche audiences. Lastly, they focus on producing international releases aimed at the global 후후티비 최신 market, allowing them to grow their fanbase not only domestically but also across different cultures. Through these strategies, OTT services are building industry dominance in ways different from traditional terrestrial broadcasting.

Competition and Collaboration Between Platforms

As major TV networks increasingly penetrate the digital entertainment industry, competition has intensified. For instance, KBS and a long-established broadcaster operate their own streaming platforms, 'KBSon' and 'wavve', respectively, providing their existing produced series on digital platforms. This initiative helps maintain the influence of legacy networks while engaging modern audiences. Meanwhile, the growth of new media services is changing consumer behavior towards more on-demand entertainment.

Conversely, streaming providers are also enhancing their competitiveness by working alongside legacy content producers. A leading global streaming giant has gained massive international recognition with Korean dramas like 'Squid Game' and the supernatural dystopian sensation, leveraging the high-quality filming standards of traditional industry leaders. This collaboration helps both parties maximize their potential, fostering a more dynamic industry. As a result, the distinction between traditional and modern media continue to fade.

Ultimately, terrestrial dramas and OTT services are both competing and working together through their respective market tactics. network-produced content maintain traditional genres and general audience focus, whereas OTT services provide genre-defying and internationally appealing content. As collaboration and merging between these platforms continue to develop, audiences can expect a richer and enhanced entertainment experience in the future.